After studying design at the Folkwang University of the Arts and graduating in the class of Peter Wippermann, Professor Pook initially went on to work at Büro Hamburg. He was later employed by MetaDesign and Peter Schmidt Studios. During this period he worked with clients such as Bertelsmann, Hugo Boss, Migros and Wella. This was followed by a few years in New York working for agencies such as Enterprise IG (now The Brand Union) and Wolff Olins, where he worked as a senior designer on corporate-identity projects for clients such as Ford Motor Company, General Electric and Staples. In Berlin, he led a design team as creative director for Playframe and was a member of the board of management. Since 2008 he is a professor of communication design at BTK University of Applied Sciences (now: UE University of Applied Sciences Europe) in Berlin. His work has been honored with numerous awards and prizes. Prof. Pook shows expertise in Corporate Identity, Editorial Design, Book Design, and Experience Design.