Prof. Dr. Stefan Chatrath is head of the Sport and Event Management program at the University of Europe for Applied Sciences (UE) in Berlin. He is also a member of the business faculty council and representative of the UE scholarship committee in Berlin. He has also been a member of the Marketing Club Berlin since 2021. Stefan Chatrath is Professor of Sport Marketing – currently the only one in Germany with this focus. He received his MBA and Ph.D. in business administration from Freie Universität in Berlin. In addition, he completed a Master of Science degree in economics at the University of Birmingham. With his doctoral thesis, he won 2nd place at the science award of the German Football Association DFB. Professor Chatrath is distinguished by his numerous contacts in the world of sports in Berlin. Among other things, he initiated the official cooperation of UE with the basketball club ALBA BERLIN.